Freelancers Keep Clients Committed to Timetables
Deadlines are a two-way street. Clients and agencies both have to stick to an agreement to make it work. If the client can’t provide the necessary information and feedback on time, a job will go past the deadline. Likewise, if an agency doesn’t have the resources to handle its workload, deadlines are missed. Deadlines are probably the most commonly …
Read MoreAll copywriters can come up with a snappy headline. That’s their bread and butter, and it’s what helps win clients and awards. And like their art-centric colleagues, they can come up with great ideas. But there’s a dirty secret many agency copywriters …
Read MoreWhat an Hourly Rate is Worth to a Client
The worst part of getting a new job is the salary negotiation. You want to earn as much as you can to advance your career, and the company hiring you wants to pay you as little as possible while still paying you enough that you’ll accept the position. I’ve been in this scenario a lot over the years, and there’s no fun to be had. But now …
Read MoreWhen it comes to advertising, every potential client wants to hang with the coolest kid on the block. I think it has to do with the allure of the big name — who doesn't want to be associated with the hot shop that everyone knows? But no one stays on top …
Read MoreIf you had asked me 15 years ago, "Would you ever move back to North Carolina?" I'd have said "absolutely not." Don't get me wrong, I love this charming, often backwards-thinking state. It has mountains and the ocean — a lot of states don't have either one. Warm summers, easy winters, a war of barbecue styles where there are no losers ...
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