Nobody knows your business like you do. You’ve been doing this for a while now, and you know what your business is about, how it fits into its particular industry, and how it should be marketed. Except … you don’t …
Read MoreFreelance Copywriters Drive Deadlines
Freelancers Keep Clients Committed to Timetables
Deadlines are a two-way street. Clients and agencies both have to stick to an agreement to make it work. If the client can’t provide the necessary information and feedback on time, a job will go past the deadline. Likewise, if an agency doesn’t have the resources to handle its workload, deadlines are missed. Deadlines are probably the most commonly …
Read MoreFreelance Copywriters: Beyond Clever Headlines
All copywriters can come up with a snappy headline. That’s their bread and butter, and it’s what helps win clients and awards. And like their art-centric colleagues, they can come up with great ideas. But there’s a dirty secret many agency copywriters …
Read MoreFreelancers are Small Business Saviors
Small businesses deserve good advertising just as much as any large corporation. But most cannot afford the luxury of an ad agency. Agencies come with high fees, expensive overhead and a slew of people working on a single account. The cost is too much …
Read MoreGo Smaller for Big Ideas
When it comes to advertising, every potential client wants to hang with the coolest kid on the block. I think it has to do with the allure of the big name — who doesn't want to be associated with the hot shop that everyone knows? But no one stays on top …
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